Jessy eum

Hello, I’m Jessy Eum.

I’m a senior majoring in Marketing and Management at IU. My passion for advertising comes from a deep fascination with how storytelling, creativity, and insights can all come together to make real-world connections.

For me, advertising is like solving a complex puzzle. Each piece needs to fit just right to create the bigger picture. But instead of just piecing things together, I get to infuse creativity, blend in strategic thinking, and watch as a simple idea turns into a campaign that can change perceptions, inspire action, and have a positive influence on the world. I love tackling complex problems and turning abstract ideas into campaigns that truly connect with people.

We have all been influenced by ads and encounter them every day—from deciding which coffee to grab in the morning to what shows to binge-watch at night. I’m driven by the challenge of figuring out what makes people tick and crafting narratives that really resonate.

So, here I am, excited and ready to explore, create, and dive into the world of advertising.

Things I love besides Advertising:

Coffee

Traveling

A good nap

Documentaries

Gelato

Oasis music

Animals

Fuzzy socks

Areas of interest & experience:

Marketing Strategy

Consulting

Bilingual Communication

Creative Strategy

Data Analysis

Consumer Behavior

Branding

Team Leadership

Favorite Quote:

“At first people refuse to believe that a strange new thing can be done, then they begin to hope it can be done, then they see it can be done—then it is done and all the world wonders why it was not done centuries ago.” - Frances Hodgson Burnett